What is the first thing you subconsciously notice when you first enter any building, be it a mall, hospital, hotel or any other? The answer resounds – Floors. Hence it becomes imperative for facility owners to maintain them and to also choose a partner who cares about the appearance and quality of those floors as much as they do.
This is where Twister comes into the picture. Twister was launched in 2015 as a housekeeping and cleaning services company and acquired a highly experienced floor care team 3 years ago. Since then, Twister has completed several large projects in floor care and Twister’s vision is now to become the no 1. provider of floorcare solutions across the U.A.E.
Twister’s mission is to establish strong relationships with all its clients – while earning their trust by providing continuous value and quality services.
Their commitment is to quality, continuous skill development, innovation, and transparency.
Twisters floor care team caters to various floor related queries for their clients – be it any type of natural stone, vinyl/PVC, wood, concrete etc. They do restoration,
maintenance, protection, and special treatments such as stain removal, anti-slip, and application of sealer.

Jatin Dogra, Director of Operations, Twister, who has 8 years of extensive experience working both nationally and internationally, in commercial and residential projects with numerous well-reputed and large companies says, “I started out learning the basics with my own hands, understanding how the equipment works and how to handle various types of stone.
I have been fortunate to be able to work with industry experts, giving me invaluable knowledge. With time and challenges my eagerness to learn has grown and I always keep myself and my team up to date with new technologies in the industry.
My team is my strength – my technicians are specialists in floor care. They have in-depth knowledge of their work and are self-starters and don’t compromise on quality.
They have gone through extensive training through their career, learning everything from the smallest to the largest issues seen regarding floor care. Their undivided focus is floor care – be it any type of care – they provide the best possible service as they know the root cause for any issue they face. They exhibit an exceptional ability to understand new floor types and how to provide the best care for these.
We are strong believers of “Learning by doing” and believe that our technicians’ skills only grow by letting them learn from each other.
Our hope for the future is to provide better knowledge to facility and hospitality managers, give them the understanding of what their floors need. Restoration and maintenance aren’t a simple process of polishing, it’s understanding what type of floor you have, what type of traffic your floor has and what service is needed to give you the best experience both in use and aesthetics.”
Training the workforce
Twisters boasts a highly skilled team, all the technicians have received extensive training in the use of machines and chemicals. Additionally, they are BiCSCs certified and have achieved certification in quality management systems ISO-9001:2015, environmental management system ISO 14001:2015, occupational health management system OHSAS 18001:2007.
Services and USP
Twister has a full range of floor care solutions, which includes restoration, maintenance, protection, and special treatments such as stain removal, anti-slip treatments and vertical stone care. Like many other companies, the COVID-19 crisis Twister too had to find a way to innovate and stay afloat. They introduced disinfection services and combined these with their preexisting cleaning services. The running addition to its cleaning and housekeeping services giving their client an even better experience.
Twister works with a wide array of customers – both commercial and residential. Because their solutions are so comprehensive, their clientele is equally diverse.
Their solutions aren’t just about manpower, but about offering the best possible care for your floor – giving you the satisfaction you expect and beyond.
Twister is always honest in their approach towards clients and always lives up to its promise. Sometimes they must bring the bad news of unsolvable problems with the only solution being replacement of the existing floor.
What sets them apart is their knowledge and know-how of handling any specific property’s floor. They offer their clients tailormade solutions and put in their best efforts to engage fully with the customer and provide information and knowledge to best look after their floors.

Clients and projects
Twister is working with construction companies, hospitality, healthcare, and interior design companies. Their projects vary from outside stone cleaning in villas to restoration in 5-star properties on the Palm.
They have also catered to many providing them with various types of floor care solutions.
They work closely with their partners, overcome their challenges with them and work together till they reach the mutual goal for the project.
Meeting the challenges
One of the biggest challenges one must overcome in this industry is the ability to explain and convince clients to acquire the right type of service needed for the floor. Twister services are not based on manpower, but on the best and right solution for the job. The market is flooded with companies that come in and convince clients that e.g. polishing is sufficient to get the desired results. Maintaining your floor is an investment, an expensive one, but the money is well spent as you are prolonging the lifetime of your floor.
Common issues in the floor restoration and maintenance market
Issues are vast and many. A common issue in the Middle East is moisture damage due to climatic conditions. Customers are often devastated with stains and moisture damage to their natural stones. Twister does what it can to restore the stone to its original grace and gives advice to prolong its life as much as possible. Many issues arise because of incorrect products and procedures used by fellow companies in the industry.
Common issues include product build-up, scratches, dullness, pillage, uneven floors, and general damage. Common mistakes that clients usually make while maintaining floors and walls Not using the correct type of product on the floors Each stone has a different care regimen and need of product. The market is flooded with universal products that make rosy promises, but some of these products end up doing more damage than prevention.
Not keeping a strict regimen while cleaning a polished floor e.g., using dirty water while cleaning, this may lead to stains and penetrating damage to your floor.
Why choose Twister?
Twister has the needed expertise, a highly trained and knowledgeable team. They offer you honest and sincere solutions that are specially tailored for your floor. They also offer lifetime warranty to floors that have been restored and regularly maintained by them hereafter.
Future
Twister is working on becoming more sustainable, by incorporating solutions that use less water and eco-friendly and chemical-free products. It is also investing in equipment that aligns with the market trend of becoming greener and more efficient. Twister is further strengthening its position in the healthcare sector. It is combining its vast experience in 5-star hotel housekeeping and cleaning services, along with extensive disinfection experience with healthcare providers during the pandemic.
Twister’s aim is to provide bespoke turnkey soft service solutions in the health care sector creating a safe environment.
Want more info –
Visit www.twister.ae or
call +971561887477.

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