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Sustainability Initiatives In Al Najma Al Fareeda Group.

 

Shining a light on the brilliant sustainability efforts of Al Najma Al Fareeda Group

 

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al najma al fareeda
 
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Business
 
August 18, 2023
 
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Sustainability Initiatives  In Al Najma Al Fareeda Group.
 

Al Najma Al Fareeda Group has a strong and long track record in promoting sustainability since its establishment in 2006, with care for the environment as brand promise. They redefined their brand promise in 2016 “Creating the Sustainable Future” after decades of excellence and keeping in line the commitment of the Paris Agreement. Since then, a lot has changed and the urgency of the climate crisis means they can no longer wait for everything to be neatly laid out before they act.

With the UAE required to achieve its net zero ambitions by 2050, they are proud to announce that they have also signed a pledge with the Ministry of Climate Change and Environment. They feel that this is the best time as UAE has recently updated its 2nd NDA for 3rd time and UAE has planned to reduce emissions in the buildings sector by 56% to 27 MtCO2e by 2030 compared to the 2019 base year.

19th July 2023 has been the historic day for Al Najma Al Fareeda Group. In the presence of H.E. Mariam bint Mohammed Almheiri, Minister of Climate Change and the Environment, at the 11th NDCA Cycle held at The Ritz-Carlton Abu Dhabi, Grand Canal on July 19, 2023, their CEO signed the pledge  to Support UAE Net Zero 2050 on behalf of Al Najma Al Fareeda group.

After Singing the Pledge, Mr. Jamal Haja, C.E.O, AL NAJMA AL FAREEDA GROUP said that he was honoured to be part of this initiative and lauded UAE`s effort in sustainability. He also said what UAE has done in the last one year, many countries might have taken years to do it.  He further said that Al Najma Al Fareeda Group has integrated environmental social and governance (ESG) structures into business decisions paving the way for agility to be built into the business and strengthen its adaptive capability. 

Al Najma Al Fareeda Group foundations are built on the primary strength of their business - their people. They have adopted an integrated way of thinking companywide and this enables them to manage their financial and non-financial assets in a holistic and sustainable way, and report the same. Their sustainability lenses include new technologies such as digitization and data analytics that will lead to significant improvements in energy use and emissions whilst also attaining the highest level of cyber security. They have been working on a number of initiatives like Green Cleaning, Net Zero Buildings, Chemical free dispensers, low carbon materials for reducing embedded carbon etc.

Globally, they are working with several US partners to achieve sustainable solutions and are also shortlisted for an award later this year in the USA. Success will depend on new technologies and innovations. It will require new partnerships and ways of working. It will take science, technology, government, industry and society all pulling in the same direction.

The direction is clear and Al Najma Al Fareeda Group will do everything in its power to reach its goal!