Fine Solutions closes the loop for end-to-end disinfection solutions in homes and offices with RIZEK partnership


Offering provides 360 cleaning solutions, booked through easy-to-use app and web platform


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Fine Solutions
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September 26, 2021
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Fine Solutions closes the loop for end-to-end disinfection solutions in homes and offices with RIZEK partnership


Fine Solutions, the away-from-home division of leading wellness group Fine Hygienic Holding (FHH), has partnered with RIZEK, the local super app and platform for on-demand home services, to expand its provision of 360-degree disinfection solutions in homes and offices across the UAE.

Through the agreement, Fine Solutions will provide the long-lasting disinfection service with Fine Guard PureSurfaces; a professional cleaning offering through RIZEK, effectively ‘closing the loop’ by offering easy access and straightforward booking options to quality disinfection solutions through the easy-to-use app and web platform. 

“By integrating Fine Solutions products into RIZEK’s already well-established network of services, there is a genuine opportunity for growth on both sides,” said James Michael Lafferty, CEO of FHH. “For Fine, it represents a key step in our roadmap to providing unrivalled disinfection solutions to households and industries in the region, and it extends our commitment to wellness and safety for the communities we serve, through long-lasting protection which will guard everything from commercial buildings to households and cars.”

RIZEK’s long-lasting disinfection services primarily uses Fine Guard PureSurfaces to clean and protect surfaces in homes and commercial spaces. Its unique antimicrobial technology (Z-71 Microbe Shield) has been developed to control the spread of microbial infections and prevent algal growth. The water-based product meets stringent food safety legislation of national governments and has a shelf life of up to three years.

Through the partnership, RIZEK users will also have direct access to a wide range of Fine sterilized and award-winning paper products upon booking services on the platform.

Abdullah Abu Sheikh, CEO and founder of RIZEK, said: “We have built a services ecosystem that reaches a number of different industries. It is important to us that this ecosystem remains up to date and optimized to benefit both suppliers and customers. Fine’s product is backed by scientific data, giving it an unparalleled edge over other surface disinfectants. Allying ourselves with Fine is not only good business sense but ensures quality for our customers.”

The partnership is part of a larger initiative driven by Fine to expand its offering of disinfection solutions to raise hygiene standards across multiple industries in the region. Its Fine Bubble programme which offers 360-degree hygienic protection through the 21-day disinfection of all surfaces and high-touchpoints with Fine Guard PureSurfaces plus EPA-approved disinfectants and detergents, is already in effect across multiple outlets in the UAE.