About your company

Fine Solutions, the away-from-home (AFH) division of Fine Hygienic Holding provides businesses and institutions with the solutions they need to ensure a clean, hygienic work environment. With our technological leadership and customer-centric approach, we are proud to be the region's most comprehensive supplier and preferred provider of hygienic solutions.

What makes your products unique?

All of our hygienic paper products use 100% virgin pulp provided by responsible, environmentally sustainable plantations and pulp providers. We aim to produce highly eco-friendly products and green solutions by utilizing either biodegradable or recyclable material for the main ingredients of our paper products. We also produce an environmentally conscious line of washable and reusable personal protective equipment to help cut down on the waste of single-use masks and gloves. We aim to minimize our pulp, energy, and water consumption across all levels of our operations. We are already the industry leader in minimizing water usage, and we continue to look for new ways to conserve resources. By sealing water recycling measurements in our UAE operations, we have been able to reduce consumption by 10%.

Tell us about your major achievements in the last year

In the last 12 months, we worked relentlessly to bag some major wins. We signed a contract with all properties, shops and businesses under Majid al Futtaim group, servicing more than 100 million visitors, to exclusively use Fine Sterilized Tissues. 

We were also chosen as supplier of hygienic paper products by the Coca Cola Arena in Dubai. In addition, we were chosen as the trusted supplier of paper products for some major 5-star hotels in the UAE, such as Marriott group, Hilton, Emaar, Accor among many others. 

Our newly introduced category – Fine Guard won the ‘Innovative Product of the Year’ at World Leadership Congress. We also secured ‘Best Manufacturer of Hygienic Tissue UAE 2021’ at International Business Magazine Award, Best Tissue Brand in MENA  and Excellence in Innovative Skincare Solutions – Sterilized Facial Tissues at Global Brand Awards.

In 2020, we bagged the prestigious and highly coveted “Sterilized Brand of the Decade Award”, by the Family Hygiene Institute (FHI) which further vindicate our efforts of ensuring a fully sterile and hygienic production environment and solutions by our patented technology – SteriPro.

What challenges do you face?

The last 12 months have tested our capacity as local manufacturers to respond to such a situation. With such testing times, we were able to define a model where we could service the customer based on pure convenience, transparency and joint value creation.

We further delved into our expertise and developed our private label division by selling the know-how and offering our expertise to other businesses. 

What are your future plans?

Fine will continue to push for its expansion by out-innovating the competition. From our uniquely sterilized tissue products to our long-lasting infection prevention solutions, we aim to improve the health and wellness of our consumers around the world. To date, the company serves over 80 regional and global markets across the Middle East, Africa, Europe, Asia, and the USA.

Our focus for the upcoming year is towards the Dubai FM industry where we will build strong partnerships to grow our market share. We are also introducing a new FM solution that will bring added value to Facility Management companies in cost control, reporting, refilling schedules, and wages reduction.