Social media usage continues to increase nationwide, and an organisation’s presence on key platforms is integral to success. According to DataReportal, as of January 2023, the UAE had 10 million social media users — 105% of its population — with 6.60 million members using LinkedIn. Among these users are key decision-makers and potential clients that an organisation can successfully target through engaging and relevant social media content. What was once ‘nice-to-have’ is a must, and businesses have recognised the power of social media beyond simply selling a product or service.

Social media enables users instant access to an organisation and encourages a more personal connection. Therefore, online platforms provide an opportunity for organisations to share relevant information with their target audience. Emrill has embraced social media to increase visibility, build brand awareness, share core values, highlight service offerings, streamline customer communication, and showcase industry expertise. Reaching over a quarter of a million followers across its social media platforms, Emrill has successfully used social-first content to build interest and trust among its target audience, including current and future clients and employees. 

Businesses providing services, such as cleaning, can use social media platforms as an additional informative tool to strengthen their positioning as suitable and trusted partners for customers. Emrill utilises social media to elevate its reputation as a leading facilities management service provider and connect with its audience through engaging and industry-relevant content. A robust social media presence allows Emrill to reach a wider audience and build on current and future partnerships with key stakeholders. Emrill’s social media platforms act as a hub to share expert opinions and best business practices on critical cleaning services, showcasing the organisation’s capability and commitment to providing world-class services. 

Emrill’s core values are evident throughout its social media content and help strengthen brand loyalty by enhancing Emrill’s reputation as an innovative and future-ready total facilities management service provider. Emrill shares information on its latest initiatives via social media, including its sustainability efforts, latest technologies, and employee welfare programmes, to inform audiences about its focus on improving service excellence within the industry. The organisation’s strong social media presence also provides opportunities for industry collaborations with customers and media publications. Other advantages of an engaging social media presence include increased website traffic, which enables key audiences access to further information.

Social media platforms and a company’s website are often the initial sources of information users access to find out more about an organisation. Social media presence alone does not win contracts, but used as a marketing channel and it can further elevate a company’s brand and showcase its offering. To increase your social media reach and engagement, Emrill recommends:

• Authenticity: stay true to your brand throughout all your content
• Audience awareness: know your audience and their behaviours so you can connect with them through targeted and relevant content effectively
• Consistency: ensure your content is aligned with your organisation’s key messages, core values and service offerings
• Variety: create an engaging mix of content suitable for your target audience that highlights your company’s strength
• Be current: make sure your content utilises the latest social media and marketing trends