Cleaning industry trends and challenges for 2023

 

Commercial cleaning services are embracing the latest trends to stay ahead of the race. Here is a lowdown.

 

Filed under
Cleaning Services
 
January 16, 2023
 
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Cleaning industry trends and challenges for 2023
 

New technologies, innovations and solutions have paved the way for a new wave and age of cleaning. Everything, from cleaning processes to supplies and equipment has been revolutionized. Wondering why? 

As the past few years have demonstrated, a germ-free premise is instrumental in increasing the productivity of your employees. Building healthy work premises can keep your staff and customers free from illness. With fewer staff going on leave, the productivity of your staff also improves. Commercial cleaning services are embracing the latest trends and protocols to stay ahead of the race, and this is immensely benefiting the customers. Here are some commercial cleaning trends in 2023:

  • Eco-friendly cleaning solutions

Green cleaning has been the talk of the commercial cleaning industry for quite a while. But their actual implementation is going to take center stage in 2023. Today, when the buzzword of every country is climate change and net-zeo, cleaning companies are leaving no stone unturned in embracing green cleaning. It helps to keep away from harmful chemicals and literally saves the planet.

Today environmentally conscious facilities are searching for sustainable and ethically produced green products for cleaning. This is further facilitated by social media, which creates awareness about saving our planet. The definition of green has also evolved. Today, the customer understands that green doesn’t stop with organic; it has become inclusive of no harming animals or trees, leaving no residue, plastic, and waste-free. 

Sustainable, eco-friendly solutions will be more comprehensive; as leaving out one and following the other does not serve any purpose. Apart from eco-friendliness, cleaning businesses will be more economical in using water and disposables, washing at normal temperature. 

  • New-age technology for commercial cleaning

Technology in cleaning does not translate to la-offs but improving the quality of cleaning. Sophisticated technologies have emerged to bring more efficiency and add sheen to existing  cleaning processes. These new technologies include artificial intelligence, AR, IoT, robotics, drone cleaning, mobile-driven cleaning equipment, and software drive the equipment promising hi-tech cleaning solutions.

  • Sophisticated marketing solutions for cleaning companies

The emergence of sophisticated marketing solutions has played a pivotal role in bringing businesses to target audiences. The cleaning industry is no exception. Thanks to  their user-friendly ads, marketing in the cleaning industry has taken a new phase that assists the service provider and supplier alike. Social media has also become instrumental in driving corporate revenue and giving cleaning service providers and suppliers an easy access to consumer data.

  • Training for cleaning staff

The cleaning industry has realized that the success of their trade lies in continuous training. As more technologies crop up, educating your cleaning personnel will go a long way in successful cleaning as well as expanding your customer base. With regular technology upgrades in the market, it has become a trend to educate cleaning staff about the latest cleaning standards and how to adhere to compliance to deliver an affordable and high-quality cleaning solution to customers.

How a commercial cleaning company can confront challenges in 2023

From staff retention to effective training, from certifications to health checkups, compliances, etc. there are a lot of challenges awaiting the stakeholders of the commercial cleaning sector. Here are a few challenges cleaners are expected to face in 2023:

  • Retaining good talent

Retaining good talent is a challenge for all industries and has been around for quite some time.  Since cleaning is a labor-intensive job, there are always people leaving the job for better opportunities. A recent public poll conducted by Clean Middle East revealed that skilled cleaners leave because of low wages and lack of recognition. In addition to this,  the labor is limited, and the job openings are high. Poaching is also prevalent in the industry, where competitors eye good talent and are willing to pay more. 

  • Less profit margins

The profit margin is always challenging for a commercial cleaning business. After paying labor costs and supplies, profits are lesser than expected. With high competition, high attrition rate, and increasing cost of supplies, there is nothing much that can be done to maintain a good margin. 

  • Frequently changing compliance standards

As we have seen in the last few years, cleaning has evolved a lot. Cleaning regulations change frequently, and the cleaning companies must adhere to these changes. People have higher hygiene expectations than ever before and are becoming more eco-conscious and looking for green cleaning products that are biodegradable and do not leave a residue. Moreover, companies are focusing on social responsibility standards and hence look to join hands with service providers who follow the same line. For cleaning companies to survive, there is a strong need to maintain sustainability. 

These are just a few trends and challenges that await the cleaning industry in 2023. A lot more lies ahead - challenges, opportunities and trends alike!