
As we step into 2025, the Middle Eastern cleaning market is undergoing a significant transformation. Sustainability, technology, and workforce innovation are driving this change, offering the industry new opportunities to innovate and excel. Let’s explore these trends and their potential impact.
Sustainability Takes Center Stage
Sustainability is no longer an option—it’s a necessity. Middle Eastern governments and businesses are prioritizing eco-friendly practices, with initiatives such as the UAE’s Net Zero 2050 Strategic Initiative and Saudi Arabia’s Vision 2030 driving change. Companies are adopting biodegradable cleaning solutions, such as enzymatic cleaners, to reduce chemical usage and water consumption.
A notable example is the introduction of waterless cleaning technologies for facility management, which are gaining traction in arid regions. Furthermore, green certifications like LEED and Estidama are becoming benchmarks for cleaning contractors striving to align with global sustainability standards.
Technology Redefines Cleaning
Technology continues to reshape the industry, with automation leading the way. AI-powered cleaning robots, already being used in airports and shopping malls across the Middle East, are helping streamline operations and reduce human error. For example, Dubai & Hamad International Airport recently introduced robots to disinfect high-traffic areas, improving efficiency and hygiene.
IoT-enabled systems are also gaining popularity, particularly in commercial spaces. These systems allow real-time monitoring of cleanliness levels and predictive maintenance, reducing downtime and optimizing resource allocation. The use of smart dispensers for cleaning products is another innovation, ensuring cost efficiency and minimizing waste.
Addressing Workforce Challenges
Workforce challenges, such as labor shortages and high turnover rates, continue to impact the industry. To tackle these issues, companies are turning to training programs focused on upskilling workers in new technologies. For instance, several firms are now offering VR-based training for cleaning professionals to familiarize them with advanced equipment in a cost-effective and engaging way.
Additionally, organizations are prioritizing employee well-being through initiatives like flexible shifts and on-site welfare programs. These steps are not just improving retention but also elevating service quality, making it a win-win for employers and clients alike.
A Leadership Perspective
Having led initiatives that include sustainable cleaning and hospitality solutions for FIFA World Cup 2022 VIP lounges, I believe the Middle East is uniquely positioned to lead the global cleaning industry. By adopting eco-friendly practices, integrating cutting-edge technology, and addressing workforce challenges, we can set benchmarks for the future.
The Middle Eastern cleaning industry in 2025 is not just evolving—it’s redefining itself. With collaboration, innovation, and sustainability at the forefront, the region can inspire global best practices and pave the way for a cleaner, greener future.
About the author
Ammar Hayek is the Co-Founder at Azoss Group. He is a visionary business leader in Cleaning & Hospitality Solutions.