Khushbu Agrawal is the CEO of Diva Laundry and Laundrybox group of companies in Dubai. Armed with an MBA in HR and Marketing, she could have chosen anything - literally, anything. Starting off as an executive in the oil and gas sector, Khushbu was not satisfied. Instead, she set out to find what made her tick. Eventually, she decided to become a business owner and started scouring markets for niche areas where services were rare. It was a time when there were significant gaps in the laundry industry, especially in areas of reliability and trust. She observed that people found it difficult to rely on laundry service providers – most of them lacked the logistics and the manpower. All people wanted was for their clothes to be picked up, cleaned, ironed, folded, and returned to them. So, she set lives straight by giving the city a top retail laundry service that restored smiles back to Dubai’s residents.