Diane’s personal dedication to living without household chemicals predates the birth of her now 13-year-old son. Fueled by this commitment, she delved into extensive research, leading her to the remarkable discovery that ENJO fibres. 

Tina, her business partner, brought a personal perspective to their journey as a member of her family suffered from allergies and some respiratory issues. In addition, Tina was very engaged personally in wellness and living a healthy lifestyle. Together, they created a business that would not only help families live healthier but would also make a real impact on protecting the environment.

They travelled to Austria to meet the owners and manufacturers of ENJO. ENJO is handmade in the most ethical way, with a closed loop manufacturing process. Over the course of several months of vetting, Diane and Tina succeeded in passing the vetting process to become the exclusive distributors for ENJO products in the GCC region, marking the beginning of an incredible journey that we have wholeheartedly embraced.

In their brief yet impactful time in business, they have achieved remarkable milestones, solidifying their commitment to transforming cleaning habits and promoting sustainable living.