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The 4th edition of MECTW highlighted cutting-edge technologies and sustainble solutions



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The 4th edition of MECTW highlighted cutting-edge technologies and sustainble solutions

The 4th edition of the Middle East Cleaning Technology Week came to an end after three hectic days of professional interaction, a showcase of technological advancements in the cleaning and hygiene industry and product launches along with plenty of business opportunities amongst the trade.

MECTW is the Middle East’s largest show on Cleaning & Hygiene, Laundry & Dry Cleaning and Car Wash & Car Care. Organised by Messe Frankfurt and VIS Exhibitions – it is the first ever global forum that unites these three niche industries. An extension of Clean Middle East Expo – which will now go into its 6th edition in the region - MECTW has been conceptualised with the objective of focusing attention on creating a sustainable future by bringing all facets of the cleaning industry under a single umbrella. 

"Middle East Cleaning Technology Week is expressly targeted to cover the entire scope of the cleaning industry with its three distinct events: Gulf Laundrex for the laundry and dry-cleaning sector, Clean Middle East Expo for the cleaning-contractor segment, and Gulf Carwash for the car-care business, under one umbrella," said Nathan Lloyd, Chief Operating Officer of Messe Frankfurt Middle East, joint event organisers.

"By bringing all the principal players and stakeholders of this rapidly growing sector together, the event enables exhibitors to showcase their latest innovations and breakthrough technology on the region's most effective platform. The event also enables fruitful interaction between industry experts and regional players and promotes discussions on the key trends and developments that are shaping this rapidly-changing industry," Lloyd added.

Innovations, cutting-edge cleaning technology and revolutionary hygiene solutions were all there in plenty at the 4th Middle East Cleaning Technology Week, which saw 62 exhibitors from 15 countries, showcasing the latest breakthroughs in the fight against dirt and grime. The 2018 edition saw an eclectic mix of exhibitors, showcasing solutions and latest technologies in the cleaning and hygiene, laundry and dry cleaning and car wash industries. Manufacturers and distributors like Arwani Trading, Diversey, Fairlink Trading, Meiko Textile, Kärcher, Carolina Pride, Schützen, Temel Makine, Natronic were some of the exhibitors that participated at the show.

Appreciative of the advantage of showcasing their products on a region-spanning platform such as the Middle East Cleaning Technology Week, Kinda Mattar, Business Manager of Hygiene Tech said, "It has been three years since we have been participating in this event. Every year is more challenging with new developments in green technology, sustainability and energy saving. It is very exciting to participate in such an interactive event. We are doing quite well; we operate in UAE and partially in Oman."

Reflecting his views was Jody Pattison, Managing Director, Dr. Bubbles. "The show has been really bright for us. I have never taken part in such an exhibition before. Therefore, it seems like a good learning experience for us. The context we gain by participating here is invaluable and we are looking forward to returning next year. The event provided a great platform and is an invaluable place to meet with those who I will need to deal with." he said.

In addition, two dedicated roundtables focussing on the subject 'Technology & Practices in the Cleaning & Hygiene Industry' and 'Trends and Developments in the Laundry Industry' were held alongside the Clean Middle East Expo and the Gulf Laundrex events. The forums brought together some of the leading industry experts and thought leaders to discuss some of the key trends and developments that are affecting the regional cleaning industry.

The participants list included some notable names from the cleaning and laundry industries including Andrea Deutschbein, Director FM, Soft Services, Emaar; Dorothee Stein, Head Facility Care (FM Soft Services Manager), Dubai Airports; Julian Khalil, Director - Soft Services, Farnek; Anil Shah, Senior Manager, Linencraft and Marco Oleotto, CEO, Clean Swift to name a few. Pamini Hemaprabha, Cluster Executive Housekeeper, HmH Hotel Group was the moderator for the clean roundtable and Gary Teeley, General Manager, Al Habtoor Laundry Services was the moderator for the laundry. The roundtable discussions will be featured in the forthcoming editions of the Clean Middle East magazine.