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MECTW 2019


Middle East’s dedicated trade show for the cleaning and hygiene industries witnessed a booming market response with a 7 per cent increase in visitor attendance during the three day event.


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MECTW 2019

The recently concluded 5th edition of Middle East Cleaning Technology Week recorded a seven per cent boost in YOY visitor attendance. The event, jointly organised by Messe Frankfurt Middle East and VIS Exhibitions and Conferences, witnessed 3,125 visitors from 78 countries during the three-day show, which was held between October 15 and 17 at the Dubai World Trade Centre (DWTC).

The visitors list included professionals from service providers, facilities management companies, cleaning companies, property management, petrol stations and service centers. Professional end-users from key industries such as hospitality, healthcare, catering, manufacturing, retail buildings, education facilities and logistics were also present at the three day event along with manufacturers, wholesalers, distributors and retailers of cleaning and hygiene products Import/export trade agents.

Two verticals

The show with its two verticals Clean Middle East Expo and the Gulf Car Wash Car Care Expo had 50 exhibitors from 15 countries showcasing the latest innovations in cleaning and hygiene along with car care and car wash solutions and maintenance services. For the past seven years, Clean Middle East Expo has been the largest platform for the regional cleaning industry. Whereas the Gulf Car Wash Car Care Expo presents cutting-edge solutions from leading global manufacturers and suppliers across all segments of the industry, including car wash, maintenance, auto-detailing, and other services, with an emphasis on energy and water conservation.

“We’ve been pleased with the turn out during the event and met many key potential customers, such as Dubai Airports and Dubai Police,” said Kameshwarman J, Sales Engineer, Makita Services.

 Genevie Pitogo, Coordinator at AKC Group, mentioned, “Middle East Cleaning Technology Week was successful for us and it was quite busy. We know that decision makers in government offices as well as toplevel executives attend, so we believe that having a presence here is important in order to generate new business leads.”

Praveen Pillai, General Manager - Middle East, Buzil added, “The show was quiet active this year with the who’s who from the cleaning and hygiene industry present. It was a pleasant experience to meet our entire fraternity under one roof along with the end users.”

Three-day conference

The free-to-attend conference ran in parallel covering a range of relevant topics, including facilities management and cleaning and laundry and dry cleaning through the ICHC Conference held on the first two days of the show and the Gulf Laundrex presented by Texcare Conference, dedicated to laundry and dry cleaning, on the third day of the show. The three-day conference saw experts from organisations and the hospitality industry such as Diversey, Dubai Airports, Ejadah, Emaar, and Marriott Hotels sharing insights through presentations, keynote addresses and panel discussions on the rise in automation and digitalisation in the laundry industry, the future of textiles, best practices in cleaning and more.

The cleaning conference was based around the theme ‘Strategising Sustainable Technologies in New Age Cleaning’ highlighting topics such as on leadership for new age housekeeping; the driving force of AI – its implications and applications in the cleaning process; combating contamination and hygiene. The next edition, which will be held next year from November 10 to 12, 2020, promises an even more fantastic showcase featuring the latest innovations, cleaning tactics and hygiene solutions that will define the trend in 2020 for several industries, including hospitality, healthcare, food processing, manufacturing, catering and more.