What kind of technology will we see with the Horizon Programme?
The Horizon program is Nilfisk’s roadmap for innovation and technology going into the future, and we expect to see all kinds of intelligent solutions and technologies and in going forward. We have teamed up with one of the world leaders within robotics technology, and this first scrubber in The Horizon Program is equipped with a unique combination of sensors. Going forward, we will continue to see intelligent solutions increasing productivity and changing how you manage the entire cleaning process.
Tell us about Nilfisk’s operations in the Middle East region. Who are your distributors and target audience? What kind of market share does Nilfisk have in this region?
Nilfisk is well represented in all countries in the Middle East region and has been for decades. We have had a representation office in UAE for several years, which is supporting our distributors in the region. This has been a successful move to expand our presence and be closer not only to our distributors but to the end-users of our machines. Nilfisk has a very wide portfolio of machines serving many different industries from FM companies, hotels, and healthcare facilities to industries, factories, and construction companies.
Within the recent years we have also added road sweepers to our range, and we will continue to invest heavily in R&D to deliver cleaning solutions that provide cleaning efficiency while using less energy, less water and less detergent. Nilfisk is one of the world's leading manufacturers of professional cleaning equipment and has the same position in the Middle East. We continue to expand our position and reach as many end-users as possible.
What is your opinion of the growth of the cleaning and FM industry in the region? Do you think this is the right time to introduce IoT devices into the industry?
The Middle East has a very dynamic FM industry, which is evolving rapidly taking on new solutions and technologies. Nilfisk has seen our business grow in this region and we expect this to continue in the future. Yes, no doubt that technology will continue to influence our industry as it is other industries. We believe The Horizon Program from Nilfisk will fundamentally change the way we think clean. With the willingness to adopt new technology in the region we also believe that The Horizon Program will be welcomed in the Middle East.
What are your plans for the next 5 years in the Middle East region? What is the way forward for Nilfisk?
Nilfisk will continue to accelerate also here in the Middle East region and I foresee a great future for Nilfisk here in the region. We would like to expand the knowledge of our brand throughout the industry and, with our partners and distributors, invest in growing our business.