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Today, more than 10 per cent of the staff is exclusively involved in the continual development of new solutions, improvement of existing products, analysis of competitors’ products and quality assurance.
Eco factor
Ecolabel products offer benefits including sustainable protection of nature, outperforming conventional cleaning agents, improvement in cleaning results, adhering to stringent environmental standards. In addition to these advantages, Buzil says that its products are economical and enable the customers to get cost-effective cleaning, while assuring environment-friendly solutions.
Conventional cleaning products maycontain chemicals that present health problems for people that use them and may release toxins and pollutants into the environment once washed down the drain. Phosphates are often found in many conventional cleaning products “Phosphatescan cause eutrophication of rivers and other bodies of water, which can deplete them of oxygen and decrease water quality as well as harm aquatic species.”– Isabell Janoth owner Buzil – Werk Wagner GmbH & Co KG mentioned. The company constantly updates the knowledge base of the team for ‘green cleaning,’ as it gives utmost priority to R&D activity.
“Sustainability is not a one-off campaign at Buzil. The company considers this to be an ongoing effort to find the best possible balance between the ecology, economy and social aspects. Buzil has been DIN EN ISO 9001 certified since August 1996 and has consequently boasted a functional quality management system for more than 15 years. Certification of the environmental management system according to DIN EN ISO 14001 was first achieved in April 2002 and is now in its tenth year.
The Planta® edition from Buzil guarantees sustainable cleaning. For more than twenty years, Planta® has been the ecological edition from Buzil. Thanks to long years of experience with eco-friendly cleaning agents,”adds Janoth.
Klaus Karl, Managing Director, Buzil-Werk WagnerGmbh& Co KG, says: “Buzil meets the most demanding of requirements in terms of cleaning effectiveness and environmental protection. The products of the Planta® edition have undergone continual development and been tested to the most stringent of standards. As a complete system, the Planta® edition includes cleaning solutions for all areas of application – from surfaces, flooring, and sanitary facilities through to glass.”
Answering a question on “are Green cleaning chemicals really offering safer alternatives for cleaners and consumers as well,? Karl says: “Eco label do demand this. Our all products of the Planta® edition meet the highest European standards in terms of environmental protection and have been awarded the European and Austrian eco-labels.”
The main benefits of green cleaning products are that these formulations are basedonraw materials which are mostly environmental friendly along with a proven performance in cleaning. When you consider green cleaning products, you also need to consider the benefits to the overall environment.
Other benefits of green cleaning products include biodegradability, low toxicity, low volatile organic compound content, reduced packaging, low life cycle energy use and minimal harmful impacts to people and the environment.
New Ecological Information
“We offer users interested in ecological issues a unique transparency, while intentionally refraining from commonly used “green” marketing statements. At the start of the year, the product development guidelines were revised and a strict development guideline largely based on the criteria of the European Ecolabel has been introduced. In consequence this effects the whole product portfolio whilst any EcoLabel is focused on one product only,” Karl said.
As part of this change, the buzil Certificates of Ecology were also rewritten. Under the title of buzil Ecological Information, the contents have been optimised and adapted to the current requirements.
“In this way, Buzil offers users interested in environmental aspects not only a unique level of transparency with an intentional absence of the typical “green” marketing statements, but also the certainty that users of buzil products enjoy an optimal combination of low environmental impact and high performance. The central elements of the new ecological information texts are three of the most informative measurement parameters from waste water analysis: Theoretical oxygen demand,biodegradability according to the OECD 301 methods and Phosphorous content (calculated as elemental phosphorous),” says Karl.
With the help of this information, the extent of waste water contamination is given precisely in numbers for each product. The new Ecological Information for every product can be found at www.buzil.com.
Using BuzilPlanta®products, the consumers can avoid the usage of cleaning agents with phosphates, APEO, NTA, EDTA, nitromusc and ammonium compounds. The other advantage is that customers can focus on resource optimization by reducing the number of lines of cleaning detergents being used in the project. This will help reduce complexity of usage/application for the cleaners.Buzil also provides the process knowledge to its customers on how to reduce the potential risk of misuse or wastage of chemicals by the cleaning staff. It offers products and application know-how to focus on protection of property of clients. Buzil products help consumers reduce cleaning cost per square meter.
Furthermore, buzil has been committed to providing voluntary additional services concerning environmental protection as part of the Umweltpakt Bayern (Bavarian Environmental Pact). In 2011 the company again undertook to participate in the Umweltpakt Bayern: Sustainable economic activity in terms of environmental and climate protection. This program runs over 5 years and aims to continually improve environmental protection in production, while focusing on tailor-made and efficient strategies based on initiative and business expertise.
“Buzil has a strong focus on using environmental friendly raw materials for the formulations. This is implemented in the very first step of product development by a strict development guideline based on environmental friendly raw materials,” adds Klaus Karl.
‘Inadequate information can lead the customer refrain from ‘Green’ cleaning solutions
Considering the growing market demand in the Middle East region, in 2011, Buzil established an independent branch in the UAE. Praveen S. Pillai, Managing Director (Middle East region), Buzil-Werk Wagner GmbH & Co. KG, forecasts that growth of green cleaning products will likely outperform conventional products due to increased awareness, new sustainability guidelines by governments and ‘word of mouth’ marketing, in exclusive interview with Sreenivasa Rao Dasari
How is the demand for Green cleaning chemicals in the market?
How are factors such as cost, sceptical attitude influencing the consumer mind set?
There could be a perception in the market that eco-friendly cleaning chemicals are mild or less effective &expensive or beyond a project’s commercial reach!However, science proves that these products are extremely efficient, commercially viable and builds the CSR value in projects.This inadequately developed information can lead to the customer refraining from even trying to understand the concept of an authentic ‘Green’ cleaning agent.
How effective are Green products?
Our quality and end results are proof of effectiveness of Green products. We would also like to provide a solution to prove that buzilPlanta® products, other than being of higher quality are very competitive on a cost/ m² performance with reference to various other brands and even local products.”
For example:-
dilution of low cost product (all-purpose cleaner) = 1:50 (500 ml to 10 Litre water) dilution of buzilPlanta edition eco-friendly product = 1:300 ( 30ml to 10 Litre water) This is a factor improvement of high proportions while using the buzil products. A 10 liter canister can produce around 3300 liters of ready to use cleaning solution after dilution and can cover approximately around 50,000m².
What segments contribute the most to the demand?
The Government sector is very active what with the key installations like airports and other important govt. buildings focusing on using sustainable cleaning products. Most of the top cleaning service providers and FM companies generate demand for green products to be used in their clients’ projects across the UAE. Certain established service providers have taken the initiative of incorporating only green products in their portfolio of cleaning service offerings in projects.
Why is the awareness in the Middle East market lacking?
The Government in various emirates in the UAE is doing a lot. I think in developing guidelines and promoting sustainability focused activities and living. The media could play a vital role in creating awareness through improved marketing initiatives. Corporate attention could be attracted for development of ‘Green’ drives.
Are consumers coming forward voluntarily to adopt green chemicals?
One can see an increased trend over the last two years on the specific demand for Ecofriendly products from a variety of commercial properties.
How do you distinguish demand pattern from small and large companies?
Predominantly we could see two reasons for a ‘green’ product adoption by a service provider. The first reason is that project or client demand. And second one is that the service provider wants to be distinctive in the market place by offering eco-friendly products.
