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Customers are 'boycotting businesses with poor hygiene reputation'

 

People are boycotting restaurants, bars, pubs, or hotels with a poor reputation for hygiene and infection control.

 

Filed under
Hospitality
 
March 16, 2021
 
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Customers are 'boycotting businesses with poor hygiene reputation'
 

Almost two-thirds of British people (65.1 percent) will boycott restaurants, bars, pubs, or hotels with a poor reputation for hygiene and infection control. This comes as many businesses prepare to open their doors following the latest national lockdown measures, reports The European Cleaning Journal.

That's according to research conducted by infection control specialist JLA, which also revealed that 87.6 percent of people deem it important that a business does have a good reputation for infection control and hygiene. More than one in three (34 percent) would never use offending businesses again, and they would also tell as many people as possible - via word of mouth and social media.

A further 33.6 percent of the public admitted they are less likely to use a business with a poor reputation for infection control, with only 6.3 percent of the population stating hygiene and infection control ratings are still not an issue for them.

Perhaps unsurprisingly, it was revealed that the events of 2020 have prompted a nationwide change in attitudes towards hygiene and infection control overall, with 77 percent of the public holding greater concerns in this area than a year previously - attributing this change directly to COVID-19.

Four out of five customers (80.5 percent) also report that tangible proof of businesses prioritizing hygiene and customer safety, such as an industry accreditation mark, would be reassuring.

 

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