The International Association for Soaps, Detergents and Maintenance Products (A.I.S.E.) - the European body representing the cleaning and hygiene products industry - has now become Detergents Europe. This, it says, is a strategic repositioning responding to the need for a clearer, more recognisable identity.

Policymakers are focused on key priorities to which the sector contributes - Detergents Europe says - including health resilience, strategic autonomy, industrial competitiveness, supply-chain security and regulatory simplification. At the same time, rising consumer expectations for high standards of cleanliness underline the relevance of the sector.

"Our industry enables Europe to pursue and achieve its most pressing strategic priorities: from enhancing health security to fostering competitiveness, improving quality of life to increasing sustainability", says its President, Florian Vernay. "Becoming Detergents Europe reflects a vision to make our sector immediately recognisable, visible and approachable to our partners and stakeholders and strategically relevant as a crucial sector to protect public health, people's wellbeing and many value chains."

Director general of Detergents Europe Alexis Van Maercke added: "We want to be clear in all our interactions that we are the voice of cleaning and hygiene products industry. Detergents, cleaning and maintenance products, disinfectants and biocidal products used to clean and protect our homes and public spaces are essential for a healthy and resilient Europe.

"Detergents Europe will continue to collaborate constructively with authorities and policymakers to ensure balanced legislation across Europe, through innovative, safe and sustainable solutions."

Detergents Europe leverages scientific expertise to advocate for balanced, science-based legislation that enables companies to invest and innovate to continue delivering safe, effective and sustainable products.