The global eco-friendly multi-purpose cleaning products market is expected to grow at a steady CAGR during the forecast period of 2023-2027. The surge in efforts to make surfaces hygienic and infection-free in residential and commercial spaces, globalization, and rising awareness about using sustainable products are the major factors driving the market's growth.

Eco-friendly multi-purpose cleaning products are used to clean various surfaces, such as windows, carpets, floors, doors, and others, as they help protect individuals from germs and infections.

High demand for sustainable products fuels market growth

The high demand for sustainable products is fueling market growth. Increasing consumer concerns about the adverse effects of harsh chemicals are driving the demand for eco-friendly and organic cleaning products. Studies have shown that around 30% of consumers are willing to pay premium prices for products that deliver on sustainability claims. The presence of chemicals in multi-purpose cleaning products gives them a bad odor and negatively affects the environment.

They also add toxicity to water bodies when released into them. All types of work offices, industrial warehouses, and the healthcare sector are introducing mandatory policies to adopt green cleaning alternatives to lower their carbon footprint. Market players are extensively engaging in research and development to find natural alternatives to cleaner products to increase their market share. The development of the market and the introduction of new product variants are expected to fuel the growth of the global eco-friendly multi-purpose cleaning products market during the forecast period.