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The Fear of Digitization in Housekeeping in Qatar


“Many harbor concerns that the integration of technology may be poised to supplant human workers, potentially eroding the quality of service offered to patrons.”


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October 11, 2023
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The Fear of Digitization in Housekeeping in Qatar

In recent years, Qatar has stood witness to a remarkable surge in technological advancements and a sweeping wave of digital transformation that has swept through numerous sectors. From the development of smart cities to the revolutionizing of healthcare, the nation has eagerly embraced the digital age, capitalizing on its potential for progress. However, when the spotlight turns to the realm of housekeeping and hospitality, a lingering apprehension towards digitization persists. Within this industry, many harbor concerns that the integration of technology may be poised to supplant human workers, potentially eroding the quality of service offered to patrons. In the following discourse, we will delve into these concerns, dissecting the nuanced relationship between technology and the housekeeping sector in Qatar, ultimately illuminating how digitization can be harnessed to elevate the industry.

Fear of job displacement 

A primary apprehension prevailing in the housekeeping sector revolves around the looming threat of job displacement. Workers within this industry harbor genuine concerns that the advent of automated systems and robotics might render their positions redundant, leading to potential unemployment. It is imperative to acknowledge the validity of these concerns. However, it is equally crucial to recognize that automation is not designed to entirely supplant human workers but rather to act as a complementary force, enhancing their skillsets and augmenting the overall efficiency of their roles.

Enhancing efficiency by step ahead 

The integration of digitization and automation into the field of housekeeping represents a significant opportunity for bolstering efficiency. Consider, for instance, the deployment of robotic vacuum cleaners and intelligent sensors. These innovations are adept at consistently upholding cleanliness standards, particularly in sprawling hotel lobbies and high-traffic public areas. This, in turn, liberates human housekeeping staff to concentrate their efforts on tasks of a more intricate nature, demanding keen attention to detail and a personalized touch. Such responsibilities encompass the meticulous arrangement of room amenities, the assurance of guest satisfaction, and the prompt addressing of specific guest requests.

Improving customer care and guest experience 

Within the fiercely competitive hospitality sector, delivering an exceptional guest experience stands as an utmost priority. Digitization emerges as a formidable ally in the pursuit of this goal. A prime example lies in the provision of digital concierge services, swiftly furnishing guests with instantaneous information and assistance, thereby elevating the quality of their entire stay. Moreover, the implementation of intelligent room controls empowers guests to tailor their room environments precisely to their preferences. Whether it involves fine-tuning lighting levels, adjusting room temperature, or even taking charge of entertainment systems, all these conveniences are seamlessly accessible through a user-friendly app. This heightened level of personalization not only translates into elevated guest satisfaction but also fosters a deeper sense of loyalty among patrons.

Improving skills by training 

Instead of supplanting workers, the integration of digitization in housekeeping can usher in a new era of training and upskilling opportunities. Employees can undergo specialized training to proficiently operate and maintain automated systems, thereby ensuring their continued relevance in an industry that's progressively embracing technology. Organizations can further solidify their commitment to employee growth by investing in programs designed to cultivate new skills. These programs might encompass areas like digital communication or data analysis, both of which are valuable assets in navigating the ever-evolving workplace landscape.

Environmental, sustainability and resource management

Yet another pivotal facet of digitization within the realm of housekeeping is its profound potential to bolster sustainability endeavors. Smart systems, driven by data-driven insights and automation, hold the capability to finely calibrate energy consumption, curtail water wastage, and limit the utilization of cleaning products. This multifaceted approach not only translates into cost savings for organizations but also seamlessly aligns with Qatar's unwavering commitment to environmental conservation and the advancement of sustainable development goals.

Data-driven analysis and decision-making

The infusion of digitization into the housekeeping sector offers a rich source of valuable data that organizations can harness to make judicious decisions. Consider, for instance, the power of data analytics, which can adeptly forecast peak demand periods, facilitating not only efficient staff scheduling but also resource allocation that is finely tuned to meet the needs of the moment. This data-driven approach not only leads to significant cost savings but also serves as a potent catalyst for elevating service quality to new heights.

In conclusion, while the apprehension toward digitization in Qatar in housekeeping is valid, it should not obscure the considerable benefits it can offer. Technology doesn't replace human workers; instead, it enriches their roles, boosts efficiency, and enhances the guest experience. Housekeeping professionals and organizations must embrace digital transformation as a pathway to growth, training, and sustainability. Qatar's progress toward leadership in both technological innovation and hospitality excellence hinges on this forward-thinking approach.

About the author

Asif Akash is a seasoned hospitality professional with over 21 years of experience in luxury hotel brands, specializing in rooms division. He has held Executive & Director positions in multinational organizations across Asia, the Middle East, Africa, and the Indian Ocean in renowned brands like Serena Hotels MENA, Kempinski, Marriott International, Rotana Hotels & Resorts, and Accor.