The campaign was attended by municipality staff and volunteers from the James Wellington High School, Dubai, and female students of the University of Sharjah. Participants in the campaign communicated the message to the public
through the distribution of leaflets listing guidelines and violations related to pet breeding in the emirate of Dubai and a bulletin on the basic principles of animal welfare. A questionnaire was also distributed to different categories of people to gauge the impact of the campaign. The results of the survey, participated by 250 people, showed that the campaign was highly successful.
Failure to clean up and dispose of dog’s waste or leftovers in a plastic bag when taking the dog out in Dubai attracts a fine of Dhs 200 and a written undertaking that the offence will not be repeated, according to the municipality’s website. If the violation is repeated, the dog can be impounded and a fine of Dhs 400 will be slapped on the owner. If the owner fails to collect the dog and pay the fine within three working days, the Veterinary Section will confiscate the dog, the website added.